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Zag: The Number One Strategy of High-Performance Brands

Zag: The Number One Strategy of High-Performance Brands
MSRP: $24.95
Your Price: $16.47
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Manufacturer: Peachpit Press
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Zag: The Number One Strategy of High-Performance Brands Features

ISBN13: 9780321426772
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
 

Accessories for your Zag: The Number One Strategy of High-Performance Brands

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Marty Neumeier's INNOVATION TOOLKIT
Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation, DVD
 

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Additional Zag: The Number One Strategy of High-Performance Brands Information

"When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design.

For a quick peek inside ZAG, go to www.zagbook.com.

In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation.

ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.

 

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